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You can reach me at tal at talraviv org


Why am I making things on this blog?


Once I took a 400 kilometer walk in the desert


I keep a cheat sheet for making valuable things


I believe in psychological safety, emotional intelligence, and candor


Ad-driven revenue models are today's junk food


I'm fascinated by high-performance teams and moving fast as hell


I wish more people listened to the people on the front lines


I'm a nerd for onboarding and viral emails


I'm a grouch about A/B testing and well-formed hypotheses


I'm into making for makers


A long time ago I ran a virtuous phishing scam


Instead of negotiating, I dance


I started as a mediocre engineer (and co-founder)



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